As swiping right has transformed into the standard in digital dating, OkCupid is reinforcing its core value of ‘substance over an ad campaign to selfies that reclaims the acronym DTF. By exploring the real methods individuals become familiar with one another beyond the real, it is building a declaration against hook-up culture.
Location United States
ScopeAgainst a backdrop of swipe weakness, OkCupid is reinforcing its core value of ‘substance over an ad campaign to selfies that celebrates dating that is predicated on significantly more than a shallow profile. [1] The brand name is reclaiming DTF – the candid acronym that is short for ‘down to screw’ – championing the fact its users form relationships predicated on a lot more than just the physical, whether that is by feeling out of the party flooring, or targeting their chakras.
Associated
Bumble: safer swiping for play and work
Finding relationship throughout the internet could be tricky; 53percent of Us americans whom utilize internet dating sites lie to their pages, and ladies frequently face harassment on such platforms. Through its female-first approach and verification measures, Bumble is designed to provide users a secure and clear solution to fulfill brand new individuals.
Is culture that is‘hook-up since bad as it appears?
The online world has changed intercourse beyond recognition, but whether this modification is for the higher or even even worse is still ready to accept conversation. We sit back with Lisa Wade, connect teacher of sociology and writer of United states Hookup, to explore the behaviours mounted on culture that is hook-up.
Tinder television: swiping as a spectator sport
Tinder happens to be synonymous with contemporary dating, and its particular app that is new for television is enabling visitors to conduct their love everyday lives in full view of relatives and buddies within the family room. But will individuals actually make use of it to begin a prospective relationship that is new or simply just for a little bit of individual screen shopping?
What uses Tinder?
Tech can’t modification the real method we love (yet), nonetheless it changed just how we date. Globally, 91 million individuals utilize dating apps, with Tinder boasting 50 million users. But swiping is becoming boring. Therefore what’s filling the gaps on the market? And exactly how do people desire to find love in 2015 and past?
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