Saturday coffee №125

The main event of the week is, of course, the presentation of Apple, the premiere of a secondary product from OnePlus faded into the background, but there were other interesting news. For example, Adobe has announced that it will host the Adobe MAX conference online for the first time on October 20-22, 2020. According to the organizers, this platform brings together designers, musicians, writers, videographers and other creative lovers from all over the world. A year ago, when the conference was held in Los Angeles, it brought together representatives of 68 countries, and attendance was paid. Now the geography can become much wider: everyone can join Adobe MAX for free from anywhere in the world. So if you are interested, then register and join the event.

Content

Apple introduced the iPhone 12

The main news of the week is the presentation of new smartphones from Apple. As insiders said, in the iPhone 12, the company returned to the chopped forms of the iPhone 4, while leaving the rest of the proportions and design elements from the previous iPhone 11. It’s hard to say how good or bad it is, you have to watch the devices live. The minus of the chopped edges, according to the experience of using the iPhone 4S/5/5S, is that the device quickly wipes the pocket, and the bottom corner unpleasantly digs into the palm when using a smartphone.

Now the line of new devices is clearly divided into iPhone 12 and iPhone 12 Pro. Unlike last year's devices, the regular 12th version also received two options, this is the regular iPhone 12 and the new iPhone 12 mini with a 5.4-inch display, according to the manufacturer, this is the most compact 5G smartphone on the market. Yes, as you can see, now the new iPhones support 5G networks, the company even made a big emphasis on this point during the presentation. But for our market, 5G support is not very relevant today, although in the future, of course, it will be useful. The entire line is powered by the new A14 processor, which is made using a 5nm process technology. According to the manufacturer, it is better and faster than last year's solution, but no one doubted that. By the way, pay attention to how Apple sticks out information on new chips, while keeping silent about the type and amount of RAM and battery capacity.

The older models with the "Pro" prefix, as before, differ in display sizes (6.1 inches and 6.7 inches), as well as cameras. The most advanced will only be in the iPhone Pro Max, and if you want to get the maximum shooting opportunities, and this is a new telephoto lens and matrix stabilization for the wide-angle module, then you have to fork out and put up with the dimensions of the device if you are not satisfied with this moment. By the way, LiDAR is installed in the Pro versions, which is used not only for AR, but also for autofocus, which in the future should provide high-quality background blur. Another new feature for firmware is support for Apple ProRAW, which gives ample opportunities for post-processing photos, and right from the device, but it is worth remembering that RAW takes up a lot of space. Yes, for the "programs" the minimum amount of available memory has become 128 GB, while for the regular iPhone 12 it starts, as before, with 64 GB.

From the not very clear options of all the new iPhone 12, it is worth noting MagSafe, a new format of outbred chargers, to which a magnet has been added. To charge, you need to attach a special connector to the area on the back of the device. The same connector can be used in accessories, for example, Apple showed a proprietary cardholder that is attached to the back of the smartphone. For accessory manufacturers, the presence of MagSafe now opens up new perspectives. For example, Belkin has already introduced a desktop docking station and holder in the car with support for this type of connector, I think other manufacturers of accessories will not lag behind, so soon the market will be flooded with various cases, holders and chargers with this type of connection.But the whole idea of ​​making wireless charging with a magnet seems strange, just putting the device on the charging pad and taking it off is much easier.In addition, those who use other wireless charging devices besides the iPhone will have to choose between universal solutions or charging with MagSafe, but only for a smartphone with a bitten apple.Perhaps by introducing this type of connector, Apple creates a reserve for the future and in the next models it will simply remove Lightning from iPhones, leaving only MagSafe.

Innovations we expected but didn't get were a smaller notch with FaceID, a 120Hz refresh rate display, and fast 65W wired and wireless charging. But Apple gave us a new “innovation” that we didn’t ask for: under the sauce of caring for the environment, the company will not put a power supply with devices. Fly even dabbled in this at its best times, but in the end they returned the memory to its place, since not all smartphone users are geeks with a dozen power supplies in the box, and the average owner uses the adapter from the kit. It turns out that most users will now pay 1,990 rubles on top to get a new iPhone already with a power adapter. Yes, the company has quietly removed the adapter and headphones from its other current smartphones, so now all iPhone buyers receive only the device itself and the Lightning to Type-C cable included.

Prices for iPhone 12 mini start at 69,990 rubles, iPhone 12 is 10,000 more expensive at 79,990 rubles, iPhone 12 Pro starts at 99,990 rubles, and iPhone 12 Pro Max will cost from 109,990 rubles.

As our social media surveys show, users are choosing the new iPhone 12 mini, which is understandable, since it is the most compact device, and it is also not cut down in features. As well as the iPhone 12 Pro Max, the flagship model that offers the most features in a line of new devices. Some owners of past iPhones do not plan to change their devices yet, but here I agree, since I myself see no reason to switch, for example, from iPhone 11 to iPhone 12. The latter, by the way, received an AMOLED display, while the previous model was a high-quality IPS-matrix.

Apple also introduced an update to BeatsX wireless headphones – Beats Flex. The headset runs on the same W1 chip as the previous model, and will be available for sale at a price of 4,990 rubles. It's a pity that the company didn't make more changes to the new product, on the other hand, the manufacturer and price of the Beats Flex is quite reasonable, so maybe there's nothing to complain about. Yes, Apple's Russian office has adjusted prices for AirPods and AirPods Pro headphones in accordance with the increased rate, so if you want to buy this headset, then rather look for it in stores at old prices while you can.

Saturday coffee №125

The main event of the week is, of course, the presentation of Apple, the premiere of a secondary product from OnePlus faded into the background, but there were other interesting news. For example, Adobe has announced that it will host the Adobe MAX conference online for the first time on October 20-22, 2020. According to the organizers, this platform brings together designers, musicians, writers, videographers and other creative lovers from all over the world. A year ago, when the conference was held in Los Angeles, it brought together representatives of 68 countries, and attendance was paid. Now the geography can become much wider: everyone can join Adobe MAX for free from anywhere in the world. So if you are interested, then register and join the event.

Content

Apple introduced the iPhone 12

The main news of the week is the presentation of new smartphones from Apple. As insiders said, in the iPhone 12, the company returned to the chopped forms of the iPhone 4, while leaving the rest of the proportions and design elements from the previous iPhone 11. It’s hard to say how good or bad it is, you have to watch the devices live. The minus of the chopped edges, according to the experience of using the iPhone 4S/5/5S, is that the device quickly wipes the pocket, and the bottom corner unpleasantly digs into the palm when using a smartphone.

Now the line of new devices is clearly divided into iPhone 12 and iPhone 12 Pro. Unlike last year's devices, the regular 12th version also received two options, this is the regular iPhone 12 and the new iPhone 12 mini with a 5.4-inch display, according to the manufacturer, this is the most compact 5G smartphone on the market. Yes, as you can see, now the new iPhones support 5G networks, the company even made a big emphasis on this point during the presentation. But for our market, 5G support is not very relevant today, although in the future, of course, it will be useful. The entire line is powered by the new A14 processor, which is made using a 5nm process technology. According to the manufacturer, it is better and faster than last year's solution, but no one doubted that. By the way, pay attention to how Apple sticks out information on new chips, while keeping silent about the type and amount of RAM and battery capacity.

The older models with the "Pro" prefix, as before, differ in display sizes (6.1 inches and 6.7 inches), as well as cameras. The most advanced will only be in the iPhone Pro Max, and if you want to get the maximum shooting opportunities, and this is a new telephoto lens and matrix stabilization for the wide-angle module, then you have to fork out and put up with the dimensions of the device if you are not satisfied with this moment. By the way, LiDAR is installed in the Pro versions, which is used not only for AR, but also for autofocus, which in the future should provide high-quality background blur. Another new feature for firmware is support for Apple ProRAW, which gives ample opportunities for post-processing photos, and right from the device, but it is worth remembering that RAW takes up a lot of space. Yes, for the "programs" the minimum amount of available memory has become 128 GB, while for the regular iPhone 12 it starts, as before, with 64 GB.

From the not very clear options of all the new iPhone 12, it is worth noting MagSafe, a new format of outbred chargers, to which a magnet has been added. To charge, you need to attach a special connector to the area on the back of the device. The same connector can be used in accessories, for example, Apple showed a proprietary cardholder that is attached to the back of the smartphone. For accessory manufacturers, the presence of MagSafe now opens up new perspectives. For example, Belkin has already introduced the desktop docking station and holder in the car with support for this type of connector, I think other manufacturers of accessories will not lag behind, so soon the market will be flooded with various covers, holders and chargers with this type of connection.But the whole idea of ​​making wireless charging with a magnet seems strange, just putting the device on the charging pad and taking it off is much easier.In addition, those who use other wireless charging devices besides the iPhone will have to choose between universal solutions or charging with MagSafe, but only for a smartphone with a bitten apple.Perhaps by introducing this type of connector, Apple creates a reserve for the future and in the next models it will simply remove Lightning from iPhones, leaving only MagSafe.

Innovations we expected but didn't get were a smaller notch with FaceID, a 120Hz refresh rate display, and fast 65W wired and wireless charging. But Apple gave us a new “innovation” that we didn’t ask for: under the sauce of caring for the environment, the company will not put a power supply with devices. Fly even dabbled in this at its best times, but in the end they returned the memory to its place, since not all smartphone users are geeks with a dozen power supplies in the box, and the average owner uses the adapter from the kit. It turns out that most users will now pay 1,990 rubles on top to get a new iPhone already with a power adapter. Yes, the company has quietly removed the adapter and headphones from its other current smartphones, so now all iPhone buyers receive only the device itself and the Lightning to Type-C cable included.

Prices for iPhone 12 mini start at 69,990 rubles, iPhone 12 is 10,000 more expensive at 79,990 rubles, iPhone 12 Pro starts at 99,990 rubles, and iPhone 12 Pro Max will cost from 109,990 rubles.

As our social media surveys show, users are choosing the new iPhone 12 mini, which is understandable, since it is the most compact device, and it is also not cut down in features. As well as the iPhone 12 Pro Max, the flagship model that offers the most features in a line of new devices. Some owners of past iPhones do not plan to change their devices yet, but here I agree, since I myself see no reason to switch, for example, from iPhone 11 to iPhone 12. The latter, by the way, received an AMOLED display, while the previous model was a high-quality IPS-matrix.

Apple also introduced an update to BeatsX wireless headphones – Beats Flex. The headset runs on the same W1 chip as the previous model, and will be available for sale at a price of 4,990 rubles. It's a pity that the company didn't make more changes to the new product, on the other hand, the manufacturer and price of the Beats Flex is quite reasonable, so maybe there's nothing to complain about. Yes, Apple's Russian office has adjusted prices for AirPods and AirPods Pro headphones in accordance with the increased rate, so if you want to buy this headset, then rather look for it in stores at old prices while you can.

Saturday coffee №125

The main event of the week is, of course, the presentation of Apple, the premiere of a secondary product from OnePlus faded into the background, but there were other interesting news. For example, Adobe has announced that it will host the Adobe MAX conference online for the first time on October 20-22, 2020. According to the organizers, this platform brings together designers, musicians, writers, videographers and other creative lovers from all over the world. A year ago, when the conference was held in Los Angeles, it brought together representatives of 68 countries, and attendance was paid. Now the geography can become much wider: everyone can join Adobe MAX for free from anywhere in the world. So if you are interested, then register and join the event.

Content

Apple introduced the iPhone 12

The main news of the week is the presentation of new smartphones from Apple. As insiders said, in the iPhone 12, the company returned to the chopped forms of the iPhone 4, while leaving the rest of the proportions and design elements from the previous iPhone 11. It’s hard to say how good or bad it is, you have to watch the devices live. The minus of the chopped edges, according to the experience of using the iPhone 4S/5/5S, is that the device quickly wipes the pocket, and the bottom corner unpleasantly digs into the palm when using a smartphone.

Now the line of new devices is clearly divided into iPhone 12 and iPhone 12 Pro. Unlike last year's devices, the regular 12th version also received two options, this is the regular iPhone 12 and the new iPhone 12 mini with a 5.4-inch display, according to the manufacturer, this is the most compact 5G smartphone on the market. Yes, as you can see, now the new iPhones support 5G networks, the company even made a big emphasis on this point during the presentation. But for our market, 5G support is not very relevant today, although in the future, of course, it will be useful. The entire line is powered by the new A14 processor, which is made using a 5nm process technology. According to the manufacturer, it is better and faster than last year's solution, but no one doubted that. By the way, pay attention to how Apple sticks out information on new chips, while keeping silent about the type and amount of RAM and battery capacity.

The older models with the "Pro" prefix, as before, differ in display sizes (6.1 inches and 6.7 inches), as well as cameras. The most advanced will only be in the iPhone Pro Max, and if you want to get the maximum shooting opportunities, and this is a new telephoto lens and matrix stabilization for the wide-angle module, then you have to fork out and put up with the dimensions of the device if you are not satisfied with this moment. By the way, LiDAR is installed in the Pro versions, which is used not only for AR, but also for autofocus, which in the future should provide high-quality background blur. Another new feature for firmware is support for Apple ProRAW, which gives ample opportunities for post-processing photos, and right from the device, but it is worth remembering that RAW takes up a lot of space. Yes, for the "programs" the minimum amount of available memory has become 128 GB, while for the regular iPhone 12 it starts, as before, with 64 GB.

From the not very clear options of all the new iPhone 12, it is worth noting MagSafe, a new format of outbred chargers, to which a magnet has been added. To charge, you need to attach a special connector to the area on the back of the device. The same connector can be used in accessories, for example, Apple showed a proprietary cardholder that is attached to the back of the smartphone. For accessory manufacturers, the presence of MagSafe now opens up new perspectives. For example, Belkin has already introduced the desktop docking station and holder in the car with support for this type of connector, I think other manufacturers of accessories will not lag behind, so soon the market will be flooded with various cases, holders and chargers with this type of connection.But the whole idea of ​​making wireless charging with a magnet seems strange, just putting the device on the charging pad and taking it off is much easier.In addition, those who use other wireless charging devices besides the iPhone will have to choose between universal solutions or charging with MagSafe, but only for a smartphone with a bitten apple.Perhaps by introducing this type of connector, Apple creates a reserve for the future and in the next models it will simply remove Lightning from iPhones, leaving only MagSafe.

Innovations we expected but didn't get were a smaller notch with FaceID, a 120Hz refresh rate display, and fast 65W wired and wireless charging. But Apple gave us a new “innovation” that we didn’t ask for: under the sauce of caring for the environment, the company will not put a power supply with devices. Fly even dabbled in this at its best times, but in the end they returned the memory to its place, since not all smartphone users are geeks with a dozen power supplies in the box, and the average owner uses the adapter from the kit. It turns out that most users will now pay 1,990 rubles on top to get a new iPhone already with a power adapter. Yes, the company has quietly removed the adapter and headphones from its other current smartphones, so now all iPhone buyers receive only the device itself and the Lightning to Type-C cable included.

Prices for iPhone 12 mini start at 69,990 rubles, iPhone 12 is 10,000 more expensive at 79,990 rubles, iPhone 12 Pro starts at 99,990 rubles, and iPhone 12 Pro Max will cost from 109,990 rubles.

As our social media surveys show, users are choosing the new iPhone 12 mini, which is understandable, since it is the most compact device, and it is also not cut down in features. As well as the iPhone 12 Pro Max, the flagship model that offers the most features in a line of new devices. Some owners of past iPhones do not plan to change their devices yet, but here I agree, since I myself see no reason to switch, for example, from iPhone 11 to iPhone 12. The latter, by the way, received an AMOLED display, while the previous model was a high-quality IPS-matrix.

Apple also introduced an update to BeatsX wireless headphones – Beats Flex. The headset runs on the same W1 chip as the previous model, and will be available for sale at a price of 4,990 rubles. It's a pity that the company didn't make more changes to the new product, on the other hand, the manufacturer and price of the Beats Flex is quite reasonable, so maybe there's nothing to complain about. Yes, Apple's Russian office has adjusted prices for AirPods and AirPods Pro headphones in accordance with the increased rate, so if you want to buy this headset, then rather look for it in stores at old prices while you can.

Saturday coffee №125

The main event of the week is, of course, the presentation of Apple, the premiere of a secondary product from OnePlus faded into the background, but there were other interesting news. For example, Adobe has announced that it will host the Adobe MAX conference online for the first time on October 20-22, 2020. According to the organizers, this platform brings together designers, musicians, writers, videographers and other creative lovers from all over the world. A year ago, when the conference was held in Los Angeles, it brought together representatives of 68 countries, and attendance was paid. Now the geography can become much wider: everyone can join Adobe MAX for free from anywhere in the world. So if you are interested, then register and join the event.

Content

Apple introduced the iPhone 12

The main news of the week is the presentation of new smartphones from Apple. As insiders said, in the iPhone 12, the company returned to the chopped forms of the iPhone 4, while leaving the rest of the proportions and design elements from the previous iPhone 11. It’s hard to say how good or bad it is, you have to watch the devices live. The minus of the chopped edges, according to the experience of using the iPhone 4S/5/5S, is that the device quickly wipes the pocket, and the bottom corner unpleasantly digs into the palm when using a smartphone.

From the not very clear options of all the new iPhone 12, it is worth noting MagSafe, a new format of outbred chargers, to which a magnet has been added. To charge, you need to attach a special connector to the area on the back of the device. The same connector can be used in accessories, for example, Apple showed a proprietary cardholder that is attached to the back of the smartphone. For accessory manufacturers, the presence of MagSafe now opens up new perspectives. For example, Belkin has already introduced a desktop docking station and car holder with support for this type of connector, I think other accessory manufacturers will not lag behind, so that soon the market will be flooded with various cases, holders and chargers with this type of connection. But the very idea of ​​​​making wireless charging with a magnet looks strange, just putting the device on the charging pad and removing it from it is much easier. In addition, those who use other wireless charging devices besides the iPhone will have to choose between universal solutions or charging with MagSafe, but only for a smartphone with a bitten apple. Perhaps, by introducing this type of connector, Apple creates a reserve for the future and in the next models it will simply remove Lightning from iPhones, leaving only MagSafe.

Of the not very clear options of all the new iPhone 12, it is worth noting MagSafe, a new format of outbred chargers, to which a magnet has been added. To charge, you need to attach a special connector to the area on the back of the device. The same connector can be used in accessories, for example, Apple showed a proprietary cardholder that is attached to the back of the smartphone. For accessory manufacturers, the presence of MagSafe now opens up new perspectives. For example, Belkin has already introduced a desktop docking station and holder in the car with support for this type of connector, I think, other manufacturers of accessories will not lag behind, so that soon the market will be flooded with various cases, holders and chargers with this type of connection. But the very idea of ​​​​making wireless charging with a magnet looks strange, just putting the device on the charging pad and removing it from it is much easier. In addition, those who use other wireless charging devices besides the iPhone will have to choose between universal solutions or charging with MagSafe, but only for a smartphone with a bitten apple. Perhaps, by introducing this type of connector, Apple creates a reserve for the future and in the next models it will simply remove Lightning from iPhones, leaving only MagSafe.

Innovations we expected but didn't get were a smaller notch with FaceID, a 120Hz refresh rate display, and fast 65W wired and wireless charging. But Apple gave us a new “innovation” that we didn’t ask for: under the sauce of caring for the environment, the company will not put a power supply with devices. Fly even dabbled in this at its best times, but in the end they returned the memory to its place, since not all smartphone users are geeks with a dozen power supplies in the box, and the average owner uses the adapter from the kit. It turns out that most users will now pay 1,990 rubles on top to get a new iPhone already with a power adapter. Yes, the company has quietly removed the adapter and headphones from its other current smartphones, so now all iPhone buyers receive only the device itself and the Lightning to Type-C cable included.

Prices for iPhone 12 mini start at 69,990 rubles, iPhone 12 is 10,000 more expensive at 79,990 rubles, iPhone 12 Pro starts at 99,990 rubles, and iPhone 12 Pro Max will cost from 109,990 rubles.

As our social media surveys show, users are choosing the new iPhone 12 mini, which is understandable, since it is the most compact device, and it is also not cut down in features. As well as the iPhone 12 Pro Max, the flagship model that offers the most features in a line of new devices. Some owners of past iPhones do not plan to change their devices yet, but here I agree, since I myself see no reason to switch, for example, from iPhone 11 to iPhone 12. The latter, by the way, received an AMOLED display, while the previous model was a high-quality IPS-matrix.

Apple also introduced an update to BeatsX wireless headphones – Beats Flex. The headset runs on the same W1 chip as the previous model, and will be available for sale at a price of 4,990 rubles. It's a pity that the company didn't make more changes to the new product, on the other hand, the manufacturer and price of the Beats Flex is quite reasonable, so maybe there's nothing to complain about. Yes, Apple's Russian office has adjusted prices for AirPods and AirPods Pro headphones in accordance with the increased rate, so if you want to buy this headset, then rather look for it in stores at old prices while you can.